In today`s landscape of emerging fashion trends, an era defined by social media, celebrity endorsements, teens have a lot to keep up with.Teens find many new exciting ways to express themselves in terms of fashion. Most youngsters’ exhibit brand loyalty as their brand offers comfort and style. Brand name matters most to today`s youngsters when they are out to buy shoes.
Branding plays a huge role in influencing the buying behavior of youngsters. Research says that 85% of youngsters love wearing sports shoes and their most preferred brand is Nike. The other brands that they are fond of are Adidas, Reebok, Puma, Fila.
Studies reveal that teens spend 7% of their money on shoes. They wear shoes to look and feel good and stylish. Though Nike remains on the top across all income levels in footwear, other brands chosen by upper-income teens are Converse, Vans, Steve Madden, DSW, Sperry Top-Spider apart from Nike.
Nike`s innovation and its athletic wear is a rage among the teens. Being the biggest footwear retailer in the US, it has trumped the competition with its use of technology in its products.
Trendsetting sneakers for teenagers are:
- Nike Dunk high skinny liberty sneakers
- Converse Chuck Taylor moto leather
- Nike Air Royalty sneakers
- Nike LeBron Zoom Soldier 10
- Aldo Pine sneakers
- Aldo Dumbfry sneakers
- Supra Skytop sneakers
- Topshop Trouble sneakers
- Prada naplak rubber sneakers
- Topshop glitter sneakers
- Adidas Roundhouse athletic sneakers
- Coach Callahan sneakers
- Vans neon authentic sneakers
- DKNY Blair sneakers
Buying shoes online
Online shopping is best to do when it comes to shoes for your teen children. These stores that sell women and men shoes online, have good shoes for teens too.
Teenagers prefer to do their shoe shopping on online shoes stores like Amazon, Nike, Forever 21, eBay, Victoria`s Secret, American Eagle, Urban Outfitters, Eastbay, isneakers, Wanelo.
Personal shoe style of Teens
Teenagers especially girls are very conscious of their shoes and fashion. They dislike cheap ones as they consider that it will mess up their feet and buy branded ones for everyday sneakers. Puma is a favorite brand for many young girls. For everyday shoes, Stan Smiths, Converse, SBs by Nike are preferred by teenage boys.
The coolest collaboration brands preferred by teen boys are Nike x Riccardo Tisci Air Force Ones and Adidas x Raf Simons Stan Smiths. However, many youngsters wear Nike sneakers to express their personal style and say it is comfortable and trendy to wear them.
Latest Brands in Teenage Footwear
Vans, Keds, Dollies are the names of the latest footwear. Keds and Vans are the most sought after brands among teenage boys particularly for their slip-on shoes.
For school going teens in US, their favorite brand is Birkenstock Arizona. It comes out in different colors and plenty of sizes.
Latest sneakers liked by Teens
Popular among young athletes are trend setting basket ball shoes of Nike`s Air Jordan shoes series. Sneakers are famous among fashion conscious youth.
Converse is offering its classic Chuck Taylor Style high top sneakers which are a rage among teens. It comes in stripes, gold lame, blue lame, camouflage designs and pastels. White sneakers of Converse are the most popular among the fashionable youth.
